They don’t show up on the device as banners or alerts, but they’re useful as a way to wake up inactive apps in the background for a short time window (on iOS, up to 30 seconds of processing time) to update content or perform some other action. Let’s back up and define a couple things:īackground pushes are the silent, invisible version of push notifications that can be delivered to apps behind the scenes. At Branch we made the deliberate decision to not support it, despite the market demand, because we felt it was not in line with our mission and the privacy principles we live by. This is a good thing for the mobile ecosystem: uninstall tracking, while popular, has always been a policy-violating, privacy-invasive hack. It means uninstall tracking will be significantly limited on iOS, beginning with iOS 15. It sounds like a minor update, but this is relevant to mobile marketers and product managers.
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